Pluck the Day!

“Carpe diem,” is taken from Roman poet Horace’s Odes, written over 2,000 years ago. As everyone and their grandmother knows by now, “carpe diem” means “seize the day.”

But “carpe diem” doesn’t really mean “seize the day.” As Latin scholar Maria S. Marsilio points out, “carpe diem” is a horticultural metaphor that, particularly seen in the context of the poem, is more accurately translated as “plucking the day,” evoking the plucking and gathering of ripening fruits or flowers, enjoying a moment that is rooted in the sensory experience of nature. “Gather ye rose-buds while ye may” is the famed Robert Herrick version.  

Gathering flowers as a metaphor for timely enjoyment is a far gentler, more sensual image than the rather forceful and even violent concept of seizing the moment. We understand the phrase to be, rather than encouraging a deep enjoyment of the present moment, compelling us to snatch at time and consume it before it’s gone, or before we’re gone.

“Seizing” the day brings up images of people taking what they can get, people who can get things done—active, self-reliant individuals who are agents in pursuit of their own happiness, reflected in the #YOLO-infused, instant-gratification-obsessed consumer culture that exhorts us to “Just Do It” by buying products.

Chi Luu writing in Jstor Daily