Tuesday Tech Tools: 15 Website Analytics Tools
/Need to get an understanding of who is visiting your website and why they come? Here are some tools that will help.
Chartbeat
Tracks reader engagement and uses dashboards, reporting systems, headline testing, and other optimization tools to show what keeps them engaged. Used by many media sites. Three tier pricing plan.
Clicky
A simple interface for this tool that helps you keep up with activity on your website. Weeds out bots and spam. Free option with more info on the paid version.
Crazy Egg
A leading visualization software that gives website administrators popular heatmap reports showing how visitors are using pages. Designed to improve UX and ultimately increase ROI and conversion rates through A/B testing. Open to integration with other platforms. Thirty day free trial then plans starting at $24 a month.
Finteza
A cloud-based analytics solution that spots bots and potential scammers and hackers. Does not do data sampling, so the results are more accurate. Thirty-day free trial then paid plans.
Google Analytics*
Detailed statistics about website performance and traffic sources and measures conversions. The most robust and largest platform. Free though there is a paid plan (Google Analytics 360) for larger enterprises.
Hotjar
A relatively new web analytics tool using polls, surveys, heatmaps and visitor recordings to paint a picture of visitors to websites. Free plan or more functionality with a monthly subscription of $39 or $99.
Inspectlet
Records video sessions of website users’ behavior. Heatmaps show what users find interesting on your site.
Majestic SEO
Find out how all the websites on the internet link to each other. Information about how the fabric of the web is knitted together--and what is connected to yours.
Mixpanel
Measures user experience on websites and product interactions to help websites to identify trends and with customer retention. Free version and plans starting at $89 a month.
Open Web Analytics
Matomo (formerly Piwik)
An open-source web-analytics platform that gives you insights into you website's visitors. Doesn’t offer anything that Google Analytics cannot provide—except the user gets full control of the data and retains ownership of it. Free but also offers a pro account.
Positionly
Improves SEO by tracking your keywords and how well they are performing on the search engine result pages. 14 day free trial. Starting at $19 month.
SimiliarWeb
Understand website metrics for a site; like how many visitors a website gets, and where it get its traffic from. Free plan though the paid accounts get more options.
Spinnakr
Real-time web traffic response tool. Lets you post a targeted response on your website.
Woopra
A way to understanding website visitors from the moment they “set foot” on your site. People Profiles offer details on individual customers. There is a free plan but you have to pay to get tools like behavioral segmentation.Find more tools here.