Media Growth Predictions

Here are some takeaways from the annual PricewaterhouseCoopers (PwC) Global Entertainment & Media report:

U.S. digital newspaper ad revenue expected to surpass print by 2026.
Online TV’s ad growth (10%) will come at the expense of terrestrial TV’s ad growth, which will decrease from 66.6% in 2021 to 63.1% in 2026.
Print still dominates the book market, accounting for 77.4% of total revenue in 2021, with electronic books contributing 22.6%.
Virtual reality continues to be the fastest-growing segment of media, albeit from a relatively small base.
Global internet advertising revenue will expand at an impressive 9.1% CAGR in the next five years to reach $723.6 billion in 2026, at which point 74% of internet ad revenue will be mobile.
Teenagers are now spending more time in immersive virtual worlds like Roblox and Fortnite than they are on TikTok.

Becoming